SAN DIEGO—Tracy Benelli and Robert Blodgett, principals of southern California public relations firm Audeo Partners, have joined Jacob Tyler Creative Group, a brand communications firm, to develop and lead a new reputation management practice. The Jacob Tyler Reputation Group will help clients discover and articulate a unique point of view and execute powerful communication programs.
Prior to founding Audeo, Benelli was previously senior director and global lead of strategic brand for HP’s technology services group. Blodgett served as a senior public relations executive for State Farm Insurance, Intuit, and Peregrine Systems (now part of Hewlett-Packard).
Benelli and Blodgett will build on an approach that takes clients through a collaborative process to help them explore what their various stakeholders hunger for; understand their competitive terrain; identify their unique assets; and craft a compact, compelling story that crystallizes their purpose, relevance, and value in the marketplace.