MOSCOW—Win2Win Communications, an integrated marketing communications agency, has been launched by Margarita Sereda, who was previously a co-founder of Pro-Vision, one of Russia’s leading independent communications firms.
“Russia has entered the age where efficient communications are only feasible when they are based on parity,” says Sereda. “With rapid development of horizontal communications more people skip information intermediaries, and learn to organize themselves. There is now a clear demand for transparency, openness, trust, and dialogue between all participants of the process. Ethical standards are no longer a luxury, but a strategic prerequisite of success, the basis of communications.”
The agency, which launches with several international clients, will offer media relations, digital communications and event marketing services and an emphasis on content creation, internal communications, and media monitoring and analysis.
In addition to its Moscow headquarters, the agency is also present in Ukraine (Kiev) and Kazakhstan (Almaty).