PRSummit: Chris Graves on what PR can learn from neuroscientists
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

PRSummit: Chris Graves on what PR can learn from neuroscientists

At the Global PR Summit in Miami last month, Ogilvy PR CEO led a panel that featured three high-profile neuroscientists: Princeton University's Uri Hasson; Raymond Mar from York University; and Georgia State University's Jason Reifler. Here, Graves explains how public relations benefits from a better understanding of human decision-making.

Holmes Report

View Style:

Load 3 More
comments powered by Disqus