PRSummit: Gail Heimann on 'alpha ideas'
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PRSummit: Gail Heimann on 'alpha ideas'

Gail Heimann thinks the PR industry needs to improve its ability to develop 'alpha ideas', as she explains at the Global PR Summit 2012. For more Global PR Summit videos go to http://events.holmesreport.com/gprs-2012/gallery/videos.aspx

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