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PRSummit: Women's Connectivity Fuels Decision-Making
Aarti Shah
Holmes Report
COO & Senior Editor

PRSummit: Women's Connectivity Fuels Decision-Making

Online connectivity has enabled women to tap into collective intelligence, take greater control of their lives and become more economically savvy.

Aarti Shah

MIAMI — Online connectivity has enabled women to tap into collective intelligence, take greater control of their lives and become more economically savvy, said panelists during the “The Social Wisdom of Wired Women Around the World” session at the Global Public Relations Summit.

The session, led by MSL Group’s Marcy Massura, unveiled global research conducted by the agency and the online community Dot Complicated. The survey found that 79% of women turn first to the Internet for information and 45% believe technology has made a positive impact on their family.

“Silicon Valley is all about what are we disrupting,” said Randi Zuckerberg, author of Dot Complicated and founder of Zuckerberg Media. “It took my leaving Facebook to have my son to realize the mom in Oklahoma doesn’t see Facebook in that same way.”

Zuckerberg added, Pinterest’s success has compelled the tech sector to take a closer look at the role women play in driving adoption.

Stephanie Agresta, global director of social media and digital at MSL, pointed out that wired women are “tethered to their devices” across every region -- yet distinct nuances emerge in various geographies.

“You can’t just have one social content calendar” to connect with women across the world, Agresta noted.   

Mashable CMO Stacy Martinet said Web connectivity has been “great for women and great for the world. It allows women to develop economies, even at a small scale. It’s possible to create a business from a phone.”

Fifty-seven percent of wired women go online for price comparisons --- and most consider digital and social to be their preferred information source for making purchases like household furnishing and appliances, financial services and cars.  

While 52% of women online said technology has made their lives more manageable, connectivity has also introduced a slew of challenges around boundaries and constant connectivity.

To that, Zuckerberg noted, “the more that we respect our personal time, the more other people will too.” 

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