- Convincing ordinary citizens of the rightness of your corporate cause is an end of itself, conveniently accomplished within the context of a public affairs campaign, even if it has no impact on the outcome;
- It doesn’t necessarily improve your chances of success, but it makes the final decision look better and maybe reduces the likelihood of a backlash;
- This may be true in most instances, but in a handful of cases, the effect of public support (while small) could make the difference between 49 votes and 51;
- In cases where there are companies/economic elites on both sides of an issue, ordinary people might still make a difference;
- This is true of the historic examples studied by the authors, but is no longer true—or will not be true in the future—because of the growing power of social media.
The Innovation SABRE Awards - North America 2017
Entries accepted through October 17 - don't miss out!