Publicis Acquires Indian Firm, Merges with MS&L Asia
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Publicis Acquires Indian Firm, Merges with MS&L Asia

Publicis Groupe has agreed to acquire leading Indian public relations consultancy Hanmer & Partners, which it will merge with its Manning Selvage & Lee operations to extend the firm’s reach in the Asia-Pacific region.

Paul Holmes

DELHI—Publicis Groupe has agreed to acquire leading Indian public relations consultancy Hanmer & Partners, which it will merge with its Manning Selvage & Lee operations to extend the firm’s reach in the Asia-Pacific region. The deal is subject to the approval of the Indian government’s Foreign Investment Promotion Board

Hanmer & Partners employs some 350 professionals in 42 cities across India specializes in public relations for a wide range of industries including consumer; lifestyle and hospitality; financial services; technology and telecom; media and entertainment; automotove, aviation, engineering and infrastructure; and healthcare. Clients include ACC, Network 18 (CNBC), Bharti Axa, Emirates, Enam, General Motors, ICICI Bank, ICICI Prudential, ING Vysya, LG, Religare, Tata Sky, BPL Mobile, Henkel and Discovery Networks.

The PR firm, which will be renamed Hanmer MS&L following the acquisition, works together with its specialized division Hanmer Reach, which helps clients reach audiences across different geographies and diverse cultures, and also operates divisions including Hanmer Interactive, which focuses on web-based solutions; Hanmer Events; and Hanmer Advertising.

According to Mark Hass, Global CEO of MS&L, “We’ve worked with Hanmer & Partners for
several years, and we have a very successful history of collaboration. Sunil Gautam and his team will add significant new expertise and resources to the MS&L family in a region that is of growing importance to the public relations industry and MS&L’s global clients. This acquisition is an important component of MS&L’s aggressive growth plans for Asia, where the firm already enjoys a significant presence in China, Japan and Southern Asia.”

 

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