Publicis Agencies Introduce Social Media Suite
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Publicis Agencies Introduce Social Media Suite

VivaKi, a strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, has launched its REAL— Reach, Engage, Amplify and Listen—Social Suite in the Europe, Middle East and Africa region.

Paul Holmes

LONDON—VivaKi, a strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, has launched its REAL— Reach, Engage, Amplify and Listen—Social Suite in the Europe, Middle East and Africa region.

 

The REAL Social suite brings together the social media offerings from Publicis Groupe companies including international public relations agency MS&L, Denuo, Digitas, BlogBang and Performics as well as external partners including SocialMedia.com, BzzAgent, Converseon, Facebook, GoViral and Techlightenment.

 

“Our clients want to start a dialogue with consumers in the social space, but there is no clear infrastructure and very little inventory to buy,” says Fred Joseph, managing director of the VivaKi Nerve Center in Europe. “With this suite, we have brought together media owners, technology providers and internal partners to create access points and platforms that can help scale audiences and provide engaging connection points for our clients.”

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