PARIS—The public relations and corporate communications group of Publicis Groupe has finalized the acquisition of a 50.01 percent stake in Freud Communications, the leading independent U.K. consumer public relations firm. Matthew Freud, the founder and Chairman of Freud Communications, is joining the executive committee of PRCC, effective immediately.
PRCC includes Manning Selvage & Lee and Publicis Consultants and operates in 25 countries. The planned acquisition of Freud was announced three months ago.
Freud was the U.K.’s largest independent consumer public relations firm, well known for its work in the entertainment sector but equally adept at consumer communications for big brands such as Nike, KitKat, Tropicana, Walkers, Nescafé, Jack Daniel’s and AOL.
“We are totally committed to building our public relations and corporate communications capabilities in order to provide our clients with the most powerful and innovative marketing tools out there,” says John Farrell, president and CEO of Publicis Groupe’s specialized agencies and marketing services organization, in which the PRCC is a key strategic element.