PARIS—Publicis Consultants has launched two new communications platforms designed to enhance employee relations and performance. Developed over the past 12 months with client Philips Electronics, Intranetwork News is a regular video news program highlighting inspiring internal stories, delivered and accessed via the intranet. The Multilogue intranet experience cuts across time zones and geographical locations to enable large numbers of people to hold democratic discussions online.
“Maximizing the potential of human capital should be at the top of the agenda of every major organization” says Andreas Parchmann, head of internal communications at Royal Philips Electronics. “Together with Publicis Consultants, we have leveraged the potential of the intranet to develop an internal communications strategy for Philips. It uses video news and discussion technology to capture the attention of employees and generate response in an innovative way. We have now provided Philips’ employees with the tools and inspiration to move forward and achieve company goals.”
Publicis cites research suggesting that communication failure ranks far higher than management’s leadership incompetence or lack of commitment as a cause of incomplete strategy execution and that the centralized, “top-down” control of the information tools and messaging at many companies compounds the problem.
“Multilogue and Intranetwork News tackle these issues head-on,” says Jan van Ingen, managing director of Publicis Consultants|Van Sluis in the Netherlands. ”The ‘top-down’ approach to internal communication has proven inadequate in making strategy clear and relevant to employees. It has also hampered management in its efforts to build an image of trust and credibility among employees. Our new platforms are built upon a more participatory paradigm that delivers an interactive and engaging experience to inspire and empower employees to achieve company and personal goals more effectively.”