NEW YORK—Publicis Consultants | PR—formed by the merger of Rowland Communications and Publicis Dialog— is refocusing its U.S. business on “living brands,” those in the healthcare and wellness, food and nutrition, and home categories. Chief executive Wendy Lund, who took the helm of the Publicis Groupe agency last year, says that firm has “specialized capabilities, a credentialed staff, and our extensive influencer contacts” in the living brands categories.
The firm’s new positioning focuses on serving “living brands” by engaging consumers and professionals through influence, education and lifestyle marketing. In addition to strategic planning, conventional and social media relations, and event management, the agency offers lifestyle marketing services such as influencer and celebrity seeding, earned product placement in film and TV, and celebrity spokesperson management.
The firm also offers a healthcare editorial and media services team and houses the Publicis Culinary & Nutrition Center, the Nutrition Marketing Research Institute, a print and digital design team, and a trade show marketing force. Staff includes two registered dietitians and an attorney with healthcare expertise.
Publicis Consultants | PR is part of Publicis Consultants | Worldwide, which ranks among the top 12 PR firms globally.