NEW YORK—Publicis Consultants | PR has been selected to provide public relations support for the launch of Elations, a new joint supplement beverage from The Elations Company, available nationally in September 2007. The account is led by the firm’s Seattle office with an integrated team that also includes experts from Dallas and New York. The team has extensive experience in healthcare, wellness, food, nutrition and lifestyle marketing.
“In our test market, we saw how critical public relations was to stimulate the word-of-mouth so important to generating trial of a new product,” says Dave Silver, marketing manager at The Elations Company. “We believe Publicis Consultants | PR brings tremendous strengths to garner attention for this new, category-creating brand.”