Publicis Groupe Realigns Japanese Operations
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Publicis Groupe Realigns Japanese Operations

Publicis Groupe is strengthening its operations in Japan, the world’s second largest advertising market. Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu.

Paul Holmes

PARIS—In a series of related moves, Publicis Groupe is strengthening its operations in Japan, the world’s second largest advertising market. Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu. Beacon will be a top 10 agency in Japan and will deliver a fully holistic offer to clients.

MS&L Japan, which has until now been managed as a division of Publicis Japan, will become a separate entity from January 1, 2008. And Fallon Tokyo, a creative agency with some 60 professionals, will be strengthened by the arrival of l’Oréal teams from Publicis Japan.

According to Bertrand Siguier, executive vice president of Publicis Groupe: “Our clients will benefit enormously from the strengthening of our operations in Japan. By joining teams at Publicis Japan with Beacon, our long-standing joint venture with our esteemed strategic partner Dentsu, we will be ensuring that clients have access to a richer and larger talent pool. And MS&L Japan will emerge as a much more dynamic player as a fully independent entity.”

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