PARIS—In a series of related moves, Publicis Groupe is strengthening its operations in Japan, the world’s second largest advertising market. Publicis Japan has consolidated most of its operations into Beacon Communications KK, a joint venture with strategic partner Dentsu. Beacon will be a top 10 agency in Japan and will deliver a fully holistic offer to clients.
MS&L Japan, which has until now been managed as a division of Publicis Japan, will become a separate entity from January 1, 2008. And Fallon Tokyo, a creative agency with some 60 professionals, will be strengthened by the arrival of l’Oréal teams from Publicis Japan.
According to Bertrand Siguier, executive vice president of Publicis Groupe: “Our clients will benefit enormously from the strengthening of our operations in Japan. By joining teams at Publicis Japan with Beacon, our long-standing joint venture with our esteemed strategic partner Dentsu, we will be ensuring that clients have access to a richer and larger talent pool. And MS&L Japan will emerge as a much more dynamic player as a fully independent entity.”