PARIS—MSLGroup, the flagship public relations and events unit of Publicis Groupe, has launched its second new brand identity and vision in the past three years. Two years after transitioning from Manning Selvage & Lee to MS&L, the firm—which also includes the international PR networks formerly known as Publicis Consultants—have to come together as MSLGroup.
“PR has always been focused on relationships, artful storytelling, strategic advice and engagement with key influencers,” says Olivier Fleurot, CEO of MSL. “With the trends reshaping communications today, and the impact of social media, now is the time for PR to reinvent itself and take its place as a leading discipline in driving audience engagement and building bigger brands.”
The Group’s new brand vision draws on its heritage in PR, corporate and financial communication, public affairs, events and digital. “MSLGroup seeks to help clients build stronger brands, manage their reputation and evolve their organizations into the relationship development and response engines that will become the hallmarks of the conversation economy.”
In addition to MS&L and Publicis Consultants, the new group includes corporate and financial public relations specialist Kekst & Company; JKL, one of the largest and most respected corporate and public affairs firms in the Nordics; and SAS, a U.K,-based specialist in brand and talent communications. |