Purge Page?
Charting the future of public relations
Holmes Report
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Purge Page?

Paul Holmes

A random thought: should the Arthur W. Page Society purge its ranks of those whose title is some variation on the term “corporate communications”? After all, one of the vaunted Page Principles—arguably the most important one—is that “public perception of an organization is determined 90 percent by what it does and 10 percent by what it says.” If Page was correct in that—and he was—then those who define their role in terms of communications are only doing about 10 percent of what a true public relations counselor should do.
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