DOHA—Qatar-based telecommunications giant Ooredoo is seeking global PR support as it steps up global expansion under its new corporate brand.
Previously known as Qtel Group, the company rebranded as Ooredoo last year, choosing an Arabic word that means "I want", to reflect the aspirations of its customers.
The rebranding exercise is currently being extended to the numerous telco operators that Ooredoo owns across emerging markets, including Indonesia's Indosat, Wataniya in Kuwait and Iraq's Asiacell.
The RFI for a global corporate PR support also comes after a period of considerable growth at the Qatari company. Over the past six years, Ooredoo has transformed from a single market operator to an international holding group with more than 90m customers.
By 2020, furthermore, Ooredoo aims to be one of the world's top 20 communications companies, in the process broadening its scope beyond telecoms to include data, media and technology.
Accordingly Ooredoo has circulated the RFI among global PR networks, asking specifically for relevant technology and Middle Eastern experience. It is understood that the tender will be followed by an RFP.
Ooredoo has been the fastest-growing telecommunications in the world by revenue since 2006, reporting revenues of $9.3bn in 2013. The company was recently awarded a new mobile licence for Myanmar, to go with existing operations in Indonesia, Qatar, Iraq, Algeria, Palestine and other emerging markets in MENA and Asia-Pacific.
Company representatives did not respond to request for comment as this story went live.