McLEAN, VA—Qorvis Communications has been chosen as agency of record for the Virginia Lottery. The win, worth nearly $20 million in total billings annually, represents one of the largest and most coveted advertising accounts in the region. The winning team included representatives of the firm’s advertising, public relations and interactive talents, as well as external partners MVPGroup, +SmithGifford Creative, Spurrier Media Group, eBrains, Elevacion and Divercity Advertising.
“We saw a lot of good creative thinking by the shops competing for our business, but Qorvis prevailed because of their innovative approach and seamlessly integrated advertising, public relations and online efforts,” says Sheila Hill-Christian, executive director of the Virginia Lottery. “Their strength in Northern Virginia, an important market for us, also played in their favor.”
The account several months after Qorvis enhanced its advertising capabilities through the acquisition of the award-winning ad agency Sparky’s Garage in October 2006.