SAN DIEGO — Wireless technology giant Qualcomm is reviewing its US PR agencies for its corporate and divisions work.
Qualcomm has worked with longtime partner Hill + Knowlton Strategies on both corporate and product work for several years. The company’s global roster includes UK-based Liberty, Axicom and Edelman for digital work, among others. The budget is understood to be seven figures annually.
The move comes as Qualcomm CEO Paul Jacobs steps down March 4 for company veteran Steve Mollenkopf to take over the firm’s leadership.
It’s expected the change will lead to more emphasis on emerging markets, and within the US, help Qualcomm remain competitive against chip supplier rivals like MediaTek, Broadcom and Intel. Even so, Qualcomm remains a market leader with $6.9 billion profit reported on $29.4 billion of revenues at the end of its 2013 fiscal year.