HONG KONG—Racepoint Group, the global public relations agency that is part of Larry Weber’s W2 Group, has expanded its operations to Asia by acquiring PPR Greater China, the Hong Kong-based subsidiary of Australia’s Professional Public Relations. PPR Greater China, with headquarters in Hong Kong and offices in Beijing, Shanghai and Singapore, becomes Racepoint Group Asia.
According to Weber, “An important part of our vision is to build a global agency that works with clients in an increasingly global economy. With half the world’s population and some of the fastest growing economies in Asia, it is important for Racepoint to have a strong presence in the region. PPR has a terrific team and we share a common vision of the future of public relations, and especially, on the evolution of traditional and social media.”
PPR Greater China, founded in 2001, has experience working with major brands such as CPA Australia, BDO, L.L.Bean, Crocs, New Balance, Astra Zeneca, BD (Becton Dickinson), Alibaba, Philips and Symantec, and has expertise in financial and professional services, consumer, healthcare and technology. The agency also offers clients a comprehensive set of digital media relations services including online content creation and distribution, blogger outreach and e-community engagement.
Tony Turner, formerly managing director of PPR Greater China, is now chairman, Racepoint Group Asia. Turner has worked in the communications field for more than 40 years as a journalist, in-house PR executive and consultant. Prior to joining PPR, he was chairman for Asia of The Rowland Company, the PR arm of Saatchi & Saatchi.
Andrew Laxton, formerly director of PPR Greater China, is now managing director, Racepoint Group Asia.