WALTHAM, MA—Racepoint Group has won seven new clients in the past 90 days. The additional clients follow the recent appointments of Dan Carter and Bill Orr as executive vice president in Boston and San Francisco respectively, and the launch of Racepoint Labs—a customized social media offering.
Racepoint Group’s new clients in the business-to-business technology include ShareFile, which provides secure file transfer, online storage and FTP site alternatives for business and virtual data rooms; PC Helps, which provides remote desktop application software support services for Fortune 1000 companies; and Sagentia, a technology and product development company providing outsourced R&D consultancy services.
In the business-to-consumer technology arena, the firm has added TechSmith, a leading provider of screen capture and screen recording software; Snapily, which produces 3D personalized photo products; Wowd, a social discovery client that helps consumers find what’s popular on Facebook and the real-time Web; and Thing5, which delivers next generation voice solutions that allows consumers to manage their personal and social online content.
Racepoint will partner with these organizations to implement holistic media campaigns and customized strategies to drive engagement, build brand affinity, influence mindshare and impact business goals.