Racepoint Group Forms New Mobile Marketing Practice
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Racepoint Group Forms New Mobile Marketing Practice

Racepoint Group has formed Racepoint Mobile, a new practice that leverages the firm’s knowledge and experience in mobile marketing and communications.

Paul Holmes

WALTHAM, MA—Racepoint Group has formed Racepoint Mobile, a new practice that leverages the firm’s knowledge and experience in mobile marketing and communications. Recently, the agency has won several new accounts in the mobile space including ZenZui, which makes it easy to create, consume and share customized Internet content on mobile phones through its revolutionary “Zooming User Interface”; Mobile Complete, a provider of testing, monitoring and consumer education, and support solutions aimed at improving the mobile experience; and Mobile Internet World, a new conference to be held in Boston in November 2007.

“The race to deliver user-friendly applications on mobile devices has opened up tremendous opportunities for our business,” saYS Marijean Lauzier, CEO of Racepoint Group. “As one of the first PR agencies to recognize the mobile opportunity we have developed deep domain expertise in this area and continue to seek out companies that we believe will add real value to mobile communications for both enterprises and consumers.”

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