WALTHAM, MA—Technology public relations specialist Racepoint Group is partnering with Elevator Speech, which uses advanced video techniques to help businesses develop concise and compelling explanations of what they do. Elevator Speech has developed, or is developing, “elevator speeches” for companies, such as Bridge360, Corbis, Ingram Micro, Standard Renewable Energy Group and Xplane.
“Every day companies with great ideas and great technology lose out because they are unable to articulate what they do in a brief and memorable manner,” says Racepoint chief executive Marijean Lauzier. “In a world where people are bombarded with an endless stream of messaging, audiences quickly tune out companies that fail to speak to them in a way that is easily understood and to which they can personally relate.”
Elevator Speech works with clients to uncover the essence of what they do and to translate that into a simple statement, which the company calls an “elevator speech” because the verbal communication should take no longer than the time it takes for an elevator ride, or about 30 seconds.
“Clear communication is the first step to commerce, and that’s why we point a camera at executives to help them find the language that matters most to the audiences they’re trying to influence,” says Andy Craig, co-founder of Elevator Speech. “We’re thrilled with the opportunity to help Racepoint Group’s clients as they prepare for presentations, media interviews, sales meetings or employee events.”