WALTHAM, MA—Racepoint Group, the technology and life sciences public relations and marketing consultancy that is part of Larry Weber’s new W2 marketing services company, has been retained by the Council on Competitiveness.
The Council is a Washington, D.C-based nonpartisan, nonprofit organization of corporate chief executives, university presidents, and labor leaders dedicated to setting an action agenda to drive U.S. economic competitiveness and leadership in global markets. It has selected Racepoint to design and implement a campaign to build awareness of the importance of high-performance computing to U.S. competitiveness in the innovation economy.
“The innovation economy is fundamentally different from the industrial or even the information economy,” says Deborah Wince-Smith, president of the Council on Competitiveness. “To create the conditions that stimulate individuals and enterprises to innovate, we need new vision, new approaches and we must take the lead in a next generation of knowledge creation, business models, dynamic management systems, and advanced technologies such as high performance computing.
“We chose Racepoint Group for this campaign because it already does this in its industry and we consider it a PR agency for the innovation economy.”
Racepoint’s campaign for the Council on Competitiveness will feature outreach to editorial boards at national media outlets, byline placement, case study development and placement and aggressive media outreach to elevate national discussion around the innovation economy, and specifically the importance of high-performance computing—super computers.