Radia's return, Huawei's enigmatic reputation, Lon
Charting the future of public relations
Holmes Report

Radia's return, Huawei's enigmatic reputation, Lon

Paul Holmes

It has not taken long for India's Niira Radia has resurface, less than a year after her public relations career ended in ignominy. Radia is back with a new firm called Pegasus International Advisory which, purportedly, is not a public relations business - although the services listed on its website, including government relations and market entry strategy, appear to fit the definition. Definitely one to watch. "Is there any other company that better captures the dual way China is perceived internationally than Huawei?" That is the question posed by this week's Sinica podcast, where Baidu comms chief Kaiser Kuo and blogger Jeremy Goldkorn are joined by two of the country's veteran telecoms PR pros - David Wolf and Will Moss - to try and uncover the reality behind Huawei's enigmatic international reputation. Paul Seaman's take on the tragic killings at Lonmin's Marikana platinum mine in South Africa makes plenty of sense. He argues that Lonmin, like BP before it, became needlessly seduced by a public relations strategy that projected an unrealistically rose-tinted view of the company CSR efforts - which Seaman describes as "moral grandstanding". His advice? "Keep it real. Keep the tone moderate. Don’t over-blow successes because it generates moral hazard in the form of high expectations you are unlikely to be able to satisfy." The briefing process is the bane of many in the PR industry, indicating that this post from Rob Campbell is required reading. Campbell works at iconic advertising agency Wieden + Kennedy, which has long held a reputation for 'giving good brief'. And his advice on how to build a strong creative brief is just as relevant for anyone in the PR world. It appears that the Myanmar corporate goldrush will soon begin, but companies should remain wary of the potential reputation damage connected to doing business in the strife-torn country.  Energy companies, in particular, will be expected to partner with local companies; the potential for some unsavoury alliances is high, calling on companies to exercise caution regardless of the short-term rewards on offer. Is there anything more exciting than a potential skirmish between PR trade associations? I thought not. Although Australia's Communications Council insists that its new PR arm is not out to replace national PR body PRIA. The new Public Relations Council will focus specifically on consumer PR, and has a pretty heavy-hitting board, including the heads of Mango, Edelman and One Green Bean.
View Style:

Load 3 More
comments powered by Disqus