PORTLAND, OR—Austin Howe, a former creative director best known for his work in radio advertising, has launched Four Stories, which will provide storytelling counsel—including both advertising and public relations—to midsize clients. Howe will be joined by Erica Simms, formerly director of buzz at KVO Public Relations, recently renamed Fleishman-Hillard Portland.
According to Howe, who most recently led as agency Radioland, “Most advertising agencies are not comfortable doing radio. In the absence of visuals, radio relies one hundred percent on the writer’s ability to weave a good story. The world doesn’t need another advertising agency, but everyone loves a strong, compelling story. We just want to focus on four brands we love, and tell their stories. If they have a good story and we tell it well, they will grow.”
Simms says she was drawn to Four Stories because it presented the opportunity “to redefine the traditional public relations model. Austin expects the same level of creativity from me that he does from award-winning copywriters and art directors.” The result, she says, is a more tightly integrated story that can be told in a variety of ways.