NEW YORK—Travel and lifestyle public relations firms Lou Hammond & Associates has been selected as the marketing communications agency of record for Rail Europe after a competitive review.
Established in 1932, Rail Europe is headquartered in New York with a contact center in Rosemont, Ill. It is a subsidiary of SNCF (French National Railroads) and SBB (Swiss Federal Railways) and has served North American travelers for more than 75 years representing more than 35 railroads throughout Europe.
“A key element for us,” according to Frédéric Langlois, president and CEO of Rail Europe, “was the selection of an agency with a proven track record in both trade and consumer media. We feel confident that the expertise offered to us by Lou Hammond & Associates will allow us to reach and influence a wide audience.”