Ramp Music – Powered By Duracell
Charting the future of public relations
Holmes Report
CEO

Ramp Music – Powered By Duracell

In February 2007 the global brand Duracell presented Geelmuyden.Kiese (GK) with a challenge: How do we connect the Duracell brand with the audio/music segment – and hence the younger generation in an already very mature market?

Paul Holmes

In February 2007 the global brand Duracell presented Geelmuyden.Kiese (GK) with a challenge: How do we connect the Duracell brand with the audio/music segment – and hence the younger generation in an already very mature market? This challenge led to more than 100 hours of extensive research in three Nordic countries:

View Style:

Load 3 More
comments powered by Disqus