BOSTON—Public affairs firm Rasky Baerlein Strategic Communications has named George Cronin and Kelly Lynch as principals in the firm. Both were both members of the firm at the time of the merger between Rasky & Company and The Choate Group in 1997.
Cronin, a Choate Group alumnus, is senior vice president for public affairs overseeing government relations, grassroots organizing and ballot initiatives. Lynch began her career at Rasky & Company and left from 2001 to 2003 to serve as manager of corporate communications for the Stop & Shop Supermarket Company. She is currently senior vice president of the real estate and financial service practice areas.
Referring to Lynch and Cronin as “the future leadership of the firm,”
Cronin is responsible for government relations, political intelligence, lobbying, procurement representation, ballot initiatives and grassroots organizing on behalf of a diverse group of clients including the Eli Lilly, MasterCard and
Lynch is responsible for overseeing communications strategies for complex real estate development projects, corporate positioning campaigns, matters of litigation and cause-related marketing programs. Her clients include BJ’s Wholesale Club, Citizens Bank, Erickson Retirement Communities and the Roman Catholic Archdiocese of Boston.