NEW YORK—Dukas Public Relations has been selected by Raymond James, a publicly held financial services firm with total clients assets of approximately $235 billion, as its agency-of-record. DPR will focus primarily on securing national top-tier business media coverage.
DPR will support Raymond James’ corporate and institutional public relations strategies by obtaining interviews and television appearances for a wide range of executives and subject matter experts, as well as providing public relations counseling and media training.
“With its impressive national media contacts and proactive approach to media relations, DPR was the right choice for us,” says Steve Hollister, public relations manager, Raymond James. “DPR impressed us with its strategic, results-driven approach to enhancing Raymond James’ brand positioning and increasing awareness among the retail and institutional investing public.”
DPR won the account in a competitive process. For the past four years, the firm had been representing investment bank Lane Berry, which Raymond James acquired.