EAST RUTHERFORD, NJ—MWW Group has been hired by furniture retailer Raymour & Flanigan to spearhead a multi-layered communication initiative that will include media relations outreach and social media activities to elevate brand awareness. The account will be led out of MWW’s New York and East Rutherford offices and will combine the efforts of the firm’s consumer marketing and social media practices.
MWW Group’s activities will strategically target both national outlets and media located in key Raymour & Flanigan markets throughout the Northeast. Concurrently, through its social media practice, DialogueMedia, the agency will initiate social media activities that will include social networking and micro-blogging outreach, online promotions and the development of an interactive, online newsroom.
"MWW Group brings a number of critical skills that made it a natural choice to handle this assignment," says Lisa King, senior vice president of marketing at Raymour & Flanigan. "The agency has a proven track record of leading successful media relations programs, extensive knowledge of the retail category and true expertise in traditional and social media.”
DALLAS—MWW Group has been hired by Geoforce, A leading provider of global asset tracking and management technology, to drive strategic communications. "We selected MWW Group as our strategic communications partner not only due to their deep technology and vertical market expertise, but more importantly their ability to deliver our story in relevant ways to our target audiences," says James MacLean, president and founder of Geoforce. "We are a results-focused, high-growth organization and are intensely focused on driving sales and establishing our brand in the markets we serve. MWW Group’s entrepreneurial drive aligns with our own high-performance culture and we look forward to taking our company to the next level together."