SEATTLE—Razorfish, one of the world’s largest digital agencies, has hired Concept Communications as agency of record to implement a public relations program that enhances Razorfish’s market leadership position. Concept will support the Razorfish brand through the promotion of significant activities such as the launch of new services and thought leadership, across both traditional and social media. Razorfish employs more than 2,000 people across 19 offices worldwide.
According to David Deal, vice president of marketing at Razorfish: “The Concept team impressed us with its depth of understanding of our business and client industries, a precise focus on how we need to tell our story, and an impressive senior team that handles both strategy and execution. Concept will help Razorfish strengthen our market leadership and brand.”
Concept assembles custom teams from a stable of professionals in marketing, media and technology. The Concept team for Razorfish has deep experience in vertical industries such as automotive, entertainment, financial services, healthcare, retail, technology and travel, and will focus on Razorfish operations in the United States, adding international markets as needed.