MIAMI—rbb Public Relations has acquired Thorp & Company, a 21-year-old Miami public relations firm with expertise in issues management, professional services and B2B marketing PR.
Patricia Thorp, president of Thorp & Company, cites rbb’s national award-winning reputation and digital media expertise as key factors in the decision to join the firm, while rbb chief executive Christine Barney says the acquisition allows rbb to solidify two key practice areas: issues management and financial communications. Patricia Thorp will be senior counselor of the issues management and reputation practice and Peter Whalen, vice president, will lead the firm’s Financial and Professional Services Practice.
Thorp & Company has managed major issues for clients such as Searle and DuPont, and within its financial practice represents PNC Financial, one of the nation’s largest financial institutions, and Gibraltar Private Bank & Trust. Thorp also has healthcare experience with companies such as Cordis, IVAX and Navitus, while rbb has worked with Blue Cross Blue Shield of Florida, Cleveland Clinic of Florida, FIU College of Nursing & Health Sciences and United HomeCare Services.
The acquisition is rbb’s second this year, following on the heels of the successful integration of Haber & Quinn of Fort Lauderdale.
Thorp & Company staff will work out of rbb’s Miami and Fort Lauderdale offices.