MONTEREY, CA—Language Line Services, a leading provider of over-the-phone language interpretation and document translation services, has named rbb Public Relations as its agency of record. rbb will provide strategic counsel, while coordinating media and public relations activities.
“rbb Public Relations demonstrated a strong understanding of our industry and has created a vertical media strategy to help us generate greater recognition of the category as a whole as well as help us reach out to the sectors that have the most need for our services,” says Louis Provenzano, senior vice president of sales and marketing.
Language Line will partner with clients to develop case studies and news stories that showcase the benefits of serving the limited English speakers market with effective language solutions. The PR program will be launched in March 2006.