DALLAS, April 4—Read-Poland Associates has hired Don Bartholomew, former head of the Dallas office of Alexander-Ogilvy Public Relations, as senior vice president and director of a new technology practice. Bartholomew will be based in Dallas and will lead the firm’s technology initiatives in all three Texas offices: Dallas, Austin, and Houston.
According to Read-Poland president Jeff Hunt, technology is “a very important to our growth plans across Texas, and nationally, in addition to providing potential opportunities in Mexico and further into Latin America. We believe this is a very good time to be broadening our technology capabilities. The industry has returned to a more rational environment where sound business models and solid, profitable growth will be rewarded.”
Bartholomew has counseled technology industry leaders including Motorola, Sprint, Texas Instruments and Nortel Networks. Before joining Alexander Ogilvy, he opened the Austin office of Cunningham Communication and was director of marketing communications for Analog Devices.