NEW YORK—KCSA Worldwide has been selected as public relations agency of record for Real Torino, a specialty Italian food importer and retailer. KCSA will work with the Torino brand to launch its many new lines of authentic Italian fares including appetizers, pastas, desserts and sauces.
“We were impressed with KCSA’s consumer food and beverage experience and the creative resources it offers,” said Peter Carolan, president of Real Torino. “We feel that it will be instrumental in helping us communicate to our distributors, retail partners as well as consumers that we have a full line of authentic Italian cuisine unparalleled in the marketplace.”
KCSA Worldwide will implement a strategic public relations campaign that will create strong regional and broad national consumer awareness of Torino brand as the destination site for “cooking like an Italian” and increase awareness of Torino in the U.S. food retailing market.