SAN FRANCISCO—Porter Novelli has been chosen by on-demand services provider Rearden Commerce as its agency of record. The agency will begin work immediately and focus on developing programs to broaden the company’s recognition and support the sales process.
Rearden’s Services On-Demand commerce platform and Rearden EBS (Employee Business Services) application help companies schedule, manage and purchase services of all kinds.
Says Jeff Pulver, vice president of marketing for Rearden, “Porter Novelli served up a team of A-players that demonstrated a strong understanding of our business, world-class creativity and strategy and a focus on how public relations can be used to drive sales. As the industry’s first Services On-Demand company, we have the opportunity to change e-commerce as we know it. The Porter Novelli team not only recognizes our market potential, but is passionate about telling the Rearden story.”