NEW YORK—Following the integration of the New York office of the former Global Consulting Group into sister Huntsworth agency Grayling Global, new co-chairs of the office Anne McBride and Jacinta Gouda have announced a new focus on what the firm is calling “solution-centric” communications, developing an integrated approach derived from the firm’s three core practice areas: corporate and financial communications and public affairs.
The firm will focus on crisis communications, M&A, repositioning, bankruptcy, and life-stage solutions for biotech companies.
According to McBride, who also serves as chairman of the firm’s worldwide investor relations practice,, “We can’t choose the times we live in, but as communications specialists we can help to insure that our clients handle challenges in the correct way and communicate with their constituents to insure the best possible outcome. We believe that companies that handle challenging times effectively will emerge intact; some may even come through this stronger and more focused.”
Gauda, who serves as chair of corporate communications and public affairs, adds: “The practice of addressing communications through separate and distinct practices is an impediment to effective reputation management. This is particularly true with the issues we are managing today: repositioning, M&A, and effective communications with the new administration.”
Grayling won several new clients in the first month of 2009, including A-Power Energy Generation System, a Chinese wind power company that is building China’s largest wind farm. Grayling will handle all of its communications in the U.S.