BOSTON—Cone has expanded its interactive capabilities with the addition of Brian Reich as director of new media. In this newly-created position, Reich will work with each of the agency’s disciplines (brand marketing, cause branding, crisis management and corporate responsibility) to develop new media strategies and programs for clients and will also play a key role in the development of proprietary Cone products and services.
“What we know about how today’s consumers use technology to get and share information, communicate with each other, and engage brands has changed—and continues to change—dramatically,” says Cone executive vice president Bill Fleishman. “By effectively leveraging new media, companies can energize and build loyalty with key audiences and drive action that increases awareness and sales.”
A key element of Reich’s role will be to identify, monitor, and create opportunities for clients to leverage emerging technologies to execute campaigns on leading-edge communication channels with consumers and other stakeholders. He will also help expand Cone’s user-generated media product offering and identify new resources and positions regarding best practices in online measurement of public relations activities.
Before joining Cone, Reich was senior strategic consultant and director of Boston operations for Mindshare Interactive Campaigns, where he helped many of the leading corporations, nonprofits and government entities worldwide leverage the communications opportunities created by technology. Earlier, he ran his own consulting business, Mouse Communications, to help political and non-profit organizations use new technology to improve communications and was Vice President Gore’s briefing director in the White House and during his 2000 presidential campaign.