Republic of Georgia Adds Public Strategies to D.C. Team
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Republic of Georgia Adds Public Strategies to D.C. Team

The government of Georgia has added WPP-owned Public Strategies to its public affairs team in Washington, D.C., as it seeks to enhance the country’s reputation in the U.S. less than a year after a war with neighboring Russia over two breakaway provinces.

Paul Holmes

WASHINGTON, D.C.—The government of Georgia has added WPP-owned Public Strategies to its public affairs team in Washington, D.C., as it seeks to enhance the country’s reputation in the U.S. less than a year after a war with neighboring Russia over two breakaway provinces.

 

According to reports in The Hill, the Republic of Georgia will pay Public Strategies $300,000 over the next six months for a reputation-building effort led by consultants including Jeff Eller, a former director of media relations in the Clinton White House and Robert Ludke, a former policy analyst for the Senate Democratic Policy Committee.

 

The republic, which still hopes to become a member of NATO and receive greater protection from the west, has been working with Washington public affairs firm Glover Park Group since last summer, and has also retained Brussels-based PR firm Aspect Consulting.

 

But the Georgian government is apparently concerned that it has been outgunned on the public relations front by Russia, which has been working with an Omnicom agency team that includes Ketchum, Kreab Gavin Anderson, and Brussels public affairs firm GPlus.

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