LONDON—Resolute Communications has been awarded the global public relations and medical communications brief for Medicsight, developer of medical imaging CAD software used by clinicians to detect and analyze suspicious pathology on computerized tomography scans of the colon and lung.
Resolute’s London and New York teams will jointly handle the account, which includes both international media strategy and clinically-focused educational initiatives linked to a global campaign. Medicsight is the first global client shared between the two offices.
“Resolute’s approach combines creativity, strategic-thinking and impeccable tactical delivery,” says David Sumner, chief executive of Medicsight. “Having previously worked with Resolute on several award-winning campaigns, there was no question in my mind about which agency should be appointed to support our ongoing global marketing programs.”