BOSTON—Rasky Baerlein Strategic Communications has added the National Reverse Mortgage Lenders Association to its client roster following a competitive review. NRMLA is committed to educating consumers about the pros and cons of reverse mortgages, training lenders to be sensitive to clients' needs, introducing best practices, and promoting the concept of reverse mortgages among the news media.
Rasky Baerlein has been selected to provide public affairs consulting, including federal and state government relations, as well as media relations services inside the Beltway in order to enhance the reverse mortgage industry’s government affairs position both in Washington and across the country.
NRMLA was established in 1997 to enhance the professionalism of the reverse mortgage business. The Association functions as the national voice of the reverse mortgage industry, and serves as an educational resource, policy advocate and public affairs center for lenders and related professionals.