CHICAGO—Reynolds Consumer Products, a leader in the consumer packaged goods industry and a business of Alcoa Consumer Products, has selected Manning Selvage & Lee as its public relations agency of record. Its Chicago office will lead the account.
MS&L will manage public relations for a variety of Reynolds brands, such as Reynolds Wrap Aluminum Foil, Reynolds FunShapes Baking Cups and Pans, Reynolds Parchment Paper and Reynolds Slow Cooker Liners. The assignments includes media relations outreach and counsel, event marketing support, viral and buzz marketing initiatives and new product launch support.
“Media fragmentation has placed more importance in reaching consumers in a variety of emerging communication channels,” said Jon Damiano, director of brand marketing for Reynolds. “MS&L has valuable experience in this area as we look to broaden the reach of our marketing communications.”