BRUSSELS—One of Europe's largest hotel companies has assigned global comms duties to Burson-Marsteller as it attempts to build a stronger local market presence.
The Rezidor Hotel Group — one of the five largest hotel companies in EMEA and a member of the Carlson Rezidor Hotel Group — has charged Burson with developing powerful and consistent stories for the group’s brands and creating a strong corporate story for the company as a whole.
To support Rezidor’s decentralization efforts across EMEA, Burson and Rezidor teams in will work with area teams to drive regionally relevant communications activities and campaigns.
Key support areas will include corporate communications, brand marketing, crisis communications, internal communications, social and digital activities and media relations for both the corporate brand and the group’s hotel brands, which include Radisson Blu, Park Inn by Radisson, the Quorvus Collection and Radisson Red.
"Following an incredibly successful growth period for the company, a new leadership team, global alignment of our brands and a firm commitment to improving profitability, we were looking for a reputed international partner to help evolve the way we communicate and tell our story in a powerful way,” said Renu Snehi, senior director of PR, brand and marketing communications at the Rezidor Hotel Group.
“Burson-Marsteller stood out from the other agencies because of the passion and expertise of their people, combined with a truly integrated approach to communications, and an extensive global presence in our key markets across EMEA.”