NEW YORK—John Puccio has been named director of public relations for New York Life Investment Management. Reporting to chief marketing officer Stephen Fisher, Puccio heads a corporate communications team of three, responsible for all public and mdia relations activities associated with New York Life Investment Management.
He will also develop integrated marketing and communications programs to position the business with its external audiences.
New York Life Investment Management is an integrated asset management firm that provides a wide range of investment services to institutional, individual, corporate, public, and Taft-Hartley clients, including institutional asset management, retail investments, retirement services, guaranteed products, real estate investments, and alternative investments.
Puccio joins New York Life Investment Management from RF|Binder Partners, part of the Ruder Finn Group, where he managed communications for a wide variety of financial and business-to-business clients. Prior to RF|Binder, he held positions with Hill & Knowlton and Cohn & Wolfe.
The search was handled by Heyman Associates.