RF|Binder Adds Burns to Head Healthcare; Wins Lilly Biz
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RF|Binder Adds Burns to Head Healthcare; Wins Lilly Biz

RF|Binder Partners has named Della Burns, previously of Robert A. Becker EURO RSCG, as senior managing director. She will be responsible for managing important new assignments from Eli Lilly.

Paul Holmes

NEW YORK, March 11—RF|Binder Partners has named Della Burns, previously of Robert A. Becker EURO RSCG, as senior managing director. She will work out of the firm’s Chicago and be responsible for managing important new assignments from Eli Lilly and for helping the agency develop new business in the public education and healthcare categories.
 
Burns has more than 15 years of experience in healthcare communications, including positions at Burson-Marsteller and Daniel J. Edelman.
 
Says RF|Binder chief executive Amy Binder, “RF|Binder is an agency that offers services to corporations that must respond aggressively to rapidly changing technological, economic, social, and public policy environments. It is only natural that we would apply our expertise in the healthcare sector.”
 
The firm was recently selected by Eli Lilly & Company to handle all communications for the Lilly Reintegration Program. The program, which is linked to the company’s schizophrenia drug Zyprexa, includes the administration of the Lilly Reintegration Scholarships, designed to help individuals with schizophrenia acquire the educational and vocational skills they need to reintegrate into society; the administration of the Lilly Reintegration Awards; and the publication of Reintegration Today Magazine
 
Other healthcare assignments include brand support communications for Levoxyl, a leading thyroid hormone replacement therapy from King Pharmaceutical Corporation, and capital markets communications for Synaptic Pharmaceutical Corporation.
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