RF Binder Announces Partnership with Doubleclick
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RF Binder Announces Partnership with Doubleclick

RF|Binder Partners, launched earlier this year by former Ruder Finn president Amy Binder, has announced a marketing alliance with DoubleClick, a leading digital marketing company.

Paul Holmes

NEW YORK, September 3—RF|Binder Partners, launched earlier this year by former Ruder Finn president Amy Binder, has announced a marketing alliance with DoubleClick, a leading digital marketing company. Under the terms of the alliance, the PR firm will license DoubleClick’s DARTmail technology as part of its B|direct suite of direct marketing services.
 
According to Binder, the firm first began using DARTmail, a secure web-hosted application that facilitates integrated, personalized and cost-effective e-mail marketing campaigns, in 2000. The firm sought to deepen its relationship with DoubleClick to support a rapidly expanding online marketing business, which demanded sophisticated tracking and privacy safeguard features.
 
“We are increasingly being called on to support our clients’ direct communications with their stakeholders,” says Binder. “We have chosen DoubleClick's DARTmail technology for our B|direct online marketing services because it enables us to effectively respond to our clients’ needs.”
 
RF|Binder Partners offers on and offline direct marketing, multimedia advertising, search engine optimization, online monitoring and crisis management, online press room consulting, as well as products such as digital press kits and digital brand audits.
 
RF|Binder Partners senior managing director, Rowland Hobbs says the partnership will allow the PR firm “to provide intuitive direct marketing campaigns that measure response and evolve client messaging accordingly. At a time when there is increasing scrutiny of return on investment, DARTmail allows us to provide our clientele with solid results grounded in data segmentation and metrics analysis.”
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