RF|Binder Launches Economic Development Practice
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RF|Binder Launches Economic Development Practice

RF|Binder Partners, the Ruder Finn spin-off that last week announced its expansion into the healthcare arena, has launched another new practice area, this one focused on economic development.

Paul Holmes

NEW YORK, March 18—RF|Binder Partners, the Ruder Finn spin-off that last week announced its expansion into the healthcare arena, has launched another new practice area, this one focused on economic development.
 
RF|B International Development Marketing, launched during the course of a series of meetings this week at MIPIM (Marche international des professionnels de l’immobilier), a conference of property developers and national and regional economic development agencies at Cannes, will work with national, regional, and municipal economic development agencies as well as with public-private and private sector property organizations.
 
The firm has experience working with the Netherlands Foreign Investment Agency in North America and has represented the New York State Department of Economic Development in Europe for the past three years. The new unit will help clients secure direct investment, promote trade and tourism, and manage issues and crises.
 
According to executive managing director Frank Walton, “RF|B IDM staffers have worked in Europe and the USA, for countries, regions, municipalities, ports, airports, developers, and property professional associations. No other public relations firm has brought together a senior staff with the cumulative skills of working within governmental agencies, private property enterprises, real estate associations, and marketing communications agencies.”
 
Walton will lead the U.S. group, along with Shirar O’Connor-Mugler, who before joining RF|Binder managed European marketing and professional development conferences for the International Development Research Council. Jacquelinen Wilson will lead the practice in Europe.
 
Agency president Amy Binder says the new practice fits the firm’s mission of helping clients deal with change. “We specialize in helping people whose business models are changing, and the Internet and technology have become more and more important to location marketing,” she says. “This is also an area where clients can benefit from our integrated teams, which bring together professionals from PR and IR and marketing.”
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