NEW YORK—RF|Binder Partners has hired Nada Arnot as chief digital officer for the company’s emerging digital media group. Arnot joins RF|Binder from NBC Universal, where she most recently headed up audience development for iVillage.
At RF|Binder, Arnot will build upon the company’s digital media capabilities, coordinating a group of 25 people to deepen the implementation of best practices in emerging media for the firm’s clients.
At NBC Universal, she developed and executed interactive marketing strategies aimed at increased audience reach and engagement to meet the company’s overall traffic and revenue goals. Strategies included social networking, brand advertising, sweepstakes, blog outreach, video sharing, viral product development, and search engine optimization.
In addition to her work at NBC Universal, Arnot was the founder of several award-winning revenue-generating websites targeting niche markets.