NEW YORK, July 10—In April, leading independent Ruder Finn announced plans to spin off about 20 percent of its business to create a new, entrepreneurial agency helmed by Amy Binder and focused on providing communications consulting services to companies—both old and new economy—experiencing significant change. This week the new firm, RF Binder Partners, announced a handful of new account wins as it opened its new Madison Avenue offices.
With revenues of $13.5 million at launch, RF Binder Partners—a subsidiary of the Ruder Finn Group—immediately ranks among the top 15 independent public relations firms in the U.S. The firm has 100 professionals and a management team that includes Frank Walton, Robert Ferris, George Drucker, Nancy Moss and Joyce Fitzpatrick.
RF Binder also has offices in Boston and Raleigh.
“We’re thrilled to be starting out fast, attracting and winning new business, particularly given the current economic environment,” says Binder, referencing new business from telecommunications e-business specialist TeleGea, debit card technology company Clarity Incentive Systems, Sergio Zyman’s Zmarketing Group, advertising agency davidandgoliath and Russian Aluminum, the second largest aluminum supplier in the world.