BOSTON—RFBinder Partners and Commonwealth Creative Associates have been retained by the Hebrew Rehabilitation Center for Aged, New England’s largest network of geriatric care services. RFBinder and CCA will provide public relations counsel and advertising support, respectively, to promote the institution’s 100th anniversary throughout 2003.
“In HRCA’s search for partners to promote our centennial, CCA and RFBinder stood out for their experience in developing successful programs for several of the region’s top organizations,” said Ruth Stark, HRCA associate vice president for external affairs. “We know each will provide valuable communications insight and expertise as we celebrate our past accomplishments and the role we will play in the future of senior care.”
The RFBinder account team will be led by Nancy Moss, senior managing director and head of RFBinder’s Boston office, and Josh Gitelson, managing director.